![]() ![]() That means many of the people your brand may be trying to reach - such as executives and key decision-makers - are active on LinkedIn. Over 65 million business decision-makers are using its platform. However, who those users are is what makes LinkedIn such an effective B2B marketing tool. ![]() ![]() B2B LinkedIn Marketing by the Numbersīefore we dive into which LinkedIn B2B strategies to try, we need to explain why having a LinkedIn B2B marketing strategy is so essential and what makes LinkedIn such a powerful B2B marketing channel.įirst off, LinkedI n has over 822 million members across 200 countries and generated $11.5 billion in revenue in 2021. What is a LinkedIn B2B marketing strategy, and how do you implement one? We’ve covered everything you need to know about marketing your business on LinkedIn in our guide below. But to achieve the results you’re looking for, you need to implement an effective B2B LinkedIn marketing strategy. LinkedIn is a powerful social media site and one that your business shouldn’t ignore. ![]()
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